eexpand · 2023 · Junior Product Manager
Redesigning the platform's emails
Clearer, fewer and better-targeted emails to fix low engagement.
Context and problem
The emails sent to users had low engagement.
My role
I led the project end to end: functional specification, wireframes in PowerPoint, Jira tickets, following development with the engineers, then deploying and testing in production.
What I did
- Created a single reference document listing every existing email, with its title, trigger rules, content and links, to get a full overview.
- Redesigned every email with the front-end developer in a more modern style: buttons instead of text links, the context of the situation, better subject lines and shorter text.
- Defined rules so that only essential emails are sent and users are not spammed, taking the different access levels into account.
- Added reminder emails for notifications, which did not exist before.
- Set up automated email tests in UAT with the technical team.
Result
Deliverability improved, along with open and click rates.